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B2B Revenue & GTM Partner

Build a More Consistent B2B Pipeline

I help B2B technology companies validate their market, build a repeatable pipeline and strengthen the sales process behind it, without relying entirely on founder-led sales.

Technology understanding. Commercial execution.

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Scope and duration agreed after a GTM Assessment.

B2B Revenue & GTM Partner for Technology Companies

  • 10+ yearsin business growth, GTM, enterprise sales and solution consulting
  • India, US, UK, Europe, UAEmarkets worked across
  • Direct accessyou work with me, not through a delivery team
The Business Problem

Good product. Strong delivery. Weak pipeline.

Technology companies can have strong products and delivery capabilities but still struggle to consistently identify, reach and convert the right buyers.

The problem is rarely a lack of effort. It is usually the commercial system behind the effort.

What I Do

Five services. One revenue system.

Not sure which service fits your situation?Talk to Rakesh

Who We Help

Different stages.
Different GTM problems.

01

Finding the Market

“I do not know exactly where to sell or who to target.”

Possible engagementGTM Starter

02

Preparing to Sell

“I know the buyer but need a structured GTM motion.”

Possible engagementGTM Launch

03

Building Pipeline

“I need more qualified pipeline and a structured way to reach relevant buyers.”

Possible engagementPipeline Growth

04

Improving Sales Process

“I need a more repeatable sales process, better qualification and clearer pipeline visibility.”

Possible engagementSales & GTM Engine

See who I help
What You Get

A working GTM system, not just a lead list.

  • ICP definition and market validation
  • Target-account and buyer research
  • Outbound campaigns and follow-up
  • Qualification and pipeline management
  • Sales process, CRM structure and reporting
  • Solution consulting and pre-sales support
  • Senior GTM leadership and commercial review
  • AI-assisted research and workflows

Scope varies by engagement and is agreed during the GTM Assessment.

How It Works

A practical process from diagnosis to a scaled GTM motion.

Every engagement starts with a GTM Assessment. Scope and duration are agreed after it.

  1. 01

    Diagnose

    Understand the business, offer, target market, current GTM activity, pipeline, sales process and constraints.

  2. 02

    Build

    Create the required GTM foundation and operating system.

  3. 03

    Operate

    Execute the agreed GTM activities.

  4. 04

    Optimise

    Review what is working, identify friction and improve the process.

  5. 05

    Scale

    Expand the parts of the GTM system that have demonstrated useful signals.

See the full process
Why Rakesh

Commercial thinking. Technology understanding. Direct execution.

10+ years across business growth, GTM, enterprise sales and solution consulting, working with startups, SMEs and enterprise organisations across multiple markets.

Technology exposure spans SaaS, enterprise software, CRM, ERP, business automation, custom software, web and mobile applications, and digital transformation.

More About RakeshArrow Icon
Rakesh Shingala, B2B Revenue and GTM Partner for technology companies

Commercial + Technology

Business growth, GTM and enterprise sales, backed by practical technology understanding.

Hands-on Execution

Prospect research, account research, discovery and outbound, done directly, not delegated.

International Exposure

Experience across India, the US, UK, Europe and UAE, working closely with technical teams.

Direct Access

You work directly with Rakesh throughout the engagement, not through an account team.

Insights

Practical answers to common GTM questions.

GTM

How to define an ICP your sales team can actually use

A usable ICP lets someone decide in minutes whether an account belongs on the target list. Here is how to build one for a B2B technology company.

3 min read
Outbound

Outbound that earns replies: research first, volume second

When outbound is not working, the usual response is to send more. In B2B technology sales, better targeting and research usually matter more than volume.

3 min read
B2B Sales

What counts as a qualified sales conversation?

Booked meetings are not the same as pipeline. A clear, shared definition of qualification keeps outbound and sales working on the right accounts.

2 min read
See all insights
Engagements

How the work is structured.

Core 01

GTM Starter

“I do not know exactly who to sell to.”

Best forCompanies unsure exactly who to sell to.You getICP definitionInitial GTM planView this engagement
Core 02

GTM Launch

“I know the buyer but need a structured GTM motion.”

Best forCompanies with a buyer in mind that need a structured GTM motion.You getOutbound systemQualification frameworkExecution roadmapView this engagement
Core 03

Pipeline Growth

“I know my market and need qualified pipeline.”

Best forCompanies with a validated offer that need qualified pipeline.You getQualified opportunitiesRegular reportingView this engagement
Core 04

Fractional GTM Partner

“I need senior commercial and GTM support.”

Best forCompanies that need senior GTM support without a full-time hire.You getGTM strategyPipeline reviewCRM/RevOps guidanceView this engagement

Specialist and Custom Engagements

Specialist engagements are available for Sales & GTM Engine and Solution Consulting & Pre-Sales. A Custom Engagement is available when the required scope combines multiple services.

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FAQ

Frequently asked questions

I help define your target market, build the sales motion, generate qualified conversations and improve the commercial system behind your pipeline.

No. You work directly with me. I own the agreed GTM and revenue work rather than passing it to a delivery team.

You get senior commercial capability without immediately taking on the cost and commitment of a full-time hire.

Yes. The engagement can operate under your company identity across agreed prospecting, communication and commercial workflows.

No. I control research, targeting, messaging, outreach and follow-up. Market response and buying decisions remain outside my control.

I support qualification, discovery and commercial progression. Final proposals, negotiations and closing remain with your team unless specifically agreed.

We start with a GTM Assessment to understand your market, current sales motion, pipeline and priorities before recommending the appropriate engagement.

Access to relevant product, market and sales information, plus timely feedback on positioning, target accounts and qualified opportunities.

Yes. GTM and market validation includes ICP definition and buyer mapping, and is often the starting point when the target market is unclear.

Engagements generally follow five stages: Diagnose, Build, Operate, Optimise and Scale.

The work includes target-account research, contact research, enrichment and verification, so outreach is based on the actual account rather than a generic list.

Response handling and qualification are part of the standard scope, so replies are assessed for genuine fit before being carried forward.

Qualified opportunities are handed over with context. Sales process support can also be included, depending on the engagement.

Performance reporting tracks reply rate, qualification rate, meetings held and campaign learnings, which inform ongoing optimisation.

Engagement scope and investment are discussed during a GTM Assessment based on your specific requirements.

Duration depends on the recommended engagement and is confirmed during the GTM Assessment.

Every engagement is scoped to the company's stage, market and current sales motion, so a published price list would be misleading. Investment is shared directly after the GTM Assessment.

Share your GTM challenge through the contact form or book a call. The first step is a GTM Assessment of your market, sales motion and pipeline.

Startups, SaaS companies, IT services companies, IT product companies, AI companies and software companies.

Yes. It can support additional outbound, research or qualification without replacing your existing sales or closing function.

Experience spans India, the US, the UK, Europe and the UAE, across 10+ years of business growth, GTM, enterprise sales and solution consulting work.

Services are what I do: GTM & Market Validation, Pipeline Generation, Sales & GTM Engine, Solution Consulting & Pre-Sales and Fractional GTM Partner. Engagements are how the work is structured: Core, Specialist or Custom, scoped after a GTM Assessment.

Software development, paid advertising management, legal compliance advice, technical delivery, full sales-team management and field sales are not included by default.

Yes. Proposal and commercial work, and coordinating with technical teams during solution discussions, are a core part of how I work.

Specialist engagements cover Sales & GTM Engine and Solution Consulting & Pre-Sales. A Custom Engagement is available when the required scope combines multiple services. It is a way of structuring the work, not a separate service.

Business and requirements discovery, stakeholder conversations, solution shaping, scope definition, proposal structure and commercial progression, so complex technology opportunities are clearer for the buyer and for your delivery team.

Still have a question? Ask it directly, or check whether an engagement fits your business.

Ask Rakesh directly
Let’s Talk

Let's find out where your growth is getting stuck.

Tell me what you sell, who you sell to and what is getting in the way of growth. I will tell you honestly whether and how I can help.

Talk to Rakesh