Targeting is still unclear
The work begins with market validation, before any spend on outbound volume.
How It Works
From first conversation to a working GTM system, step by step.
You are not buying a fixed package. Every engagement starts with an assessment of where your commercial process is getting stuck, and the work is scoped around what that shows.
You work directly with me at every stage.
Before The Work Starts
Every engagement begins with a GTM Assessment.
You do not need to know which service or engagement you need before we speak. The first step is understanding what is happening in your business and where the commercial process is getting stuck.
- 01
Understand
Review the business, offer, target market, customers, current sales motion, pipeline, tools and commercial constraints.
- 02
Identify
Determine where the biggest commercial bottleneck is and what is currently preventing a more consistent sales process.
- 03
Define
Determine the work required, the expected involvement, responsibilities and practical deliverables.
- 04
Scope
Create a clear scope covering deliverables, boundaries, timeline, dependencies and commercial terms.
- 05
Decide
You decide whether the proposed engagement makes sense for your business. There is no obligation to proceed.
Once Scope Is Agreed
The five delivery stages at a glance.
- 01
Diagnose
Understand the business, offer, target market, current GTM activity, pipeline, sales process and constraints.
- 02
Build
Create the required GTM foundation and operating system.
- 03
Operate
Execute the agreed GTM activities.
- 04
Optimise
Review what is working, identify friction and improve the process.
- 05
Scale
Expand the parts of the GTM system that have demonstrated useful signals.
Stage By Stage
What happens, what you receive and what I need from you.
The stages describe how engagements typically progress. Each engagement uses the parts that fit your situation.
Diagnose
Understand the business, offer, target market, current GTM activity, pipeline, sales process and constraints.
What happens- Business, offer and target-market review
- ICP and positioning review
- Current GTM activity and CRM review
What you receiveA clear view of where the biggest commercial bottleneck sits and what to focus on first.
What I need from youAccess to product, market and sales information, and honest context on what has and has not worked so far.
Services that typically applyBuild
Create the required GTM foundation and operating system.
What happens- Target-account and messaging framework
- Sales process and CRM structure
- Qualification and follow-up design
What you receiveA working GTM foundation: targeting, messaging, qualification and CRM structure, documented so your team can use it.
What I need from youTimely feedback on positioning, target accounts and messaging.
Services that typically applyOperate
Execute the agreed GTM activities.
What happens- Outbound execution and follow-up
- Response handling and qualification
- CRM updates and reporting
What you receiveOutreach and follow-up carried out on the agreed accounts, with qualified opportunities handed over with context.
What I need from youTimely feedback on qualified opportunities, and access to the tools you already use.
Services that typically applyOptimise
Review what is working, identify friction and improve the process.
What happens- Campaign and messaging refinement
- Reporting and pipeline review
- Process and friction improvements
What you receiveRegular reporting on activity and results, with clear recommendations on what to change.
What I need from youTime to review results and decide what to change.
Services that typically applyScale
Expand the parts of the GTM system that have demonstrated useful signals.
What happens- Market and pipeline expansion
- CRM and RevOps advisory
- Ongoing GTM planning
What you receiveA documented view of what is working and what to expand, automate or bring further into your internal team.
What I need from youDecisions on where to invest next.
Services that typically apply
Start Where You Are
You do not have to begin at the beginning.
The assessment always comes first. After that, the work starts where the problem is.
Outbound is inconsistent
You know your market. The work centres on account research, outreach, follow-up and qualification.
Sales activity exists, but the process is weak
The work centres on qualification, CRM stages, reporting and follow-up.
Opportunities are complex
The work centres on business discovery, solution shaping and proposal support.
Working Together
How the work runs day to day.
Direct access
You work directly with me throughout, not through an account team or a junior delivery team.
Your tools, your brand
The work fits the CRM and tools you already use, and can run under your company identity.
Clear reporting
Where outbound is in scope, reporting covers reply rate, qualification rate, meetings held and campaign learnings.
Decisions stay with you
Final commercial decisions, contracts, pricing approval and closing stay with your team unless a responsibility is explicitly included in the agreed scope.
A Note on Scale
Not every engagement reaches Scale, and that is not a guarantee.
The five stages describe how engagements typically progress, not a guaranteed formula for revenue or growth. Whether an engagement reaches the Scale stage depends on the signals produced during Operate and Optimise.
See the services this work draws on, or the engagements it maps to.
FAQ
Questions about how it works
It starts with a GTM Assessment. I review your business, offer, target market, current sales motion and pipeline, identify where the commercial process is getting stuck, and recommend an engagement, or tell you it is not the right fit. There is no obligation to proceed.
No. You do not need to decide before speaking with me. The assessment determines which service or combination makes sense.
Access to relevant product, market and sales information, plus timely feedback on positioning, target accounts and qualified opportunities.
Duration depends on the recommended engagement and is confirmed during the GTM Assessment.
Yes. The work can support founders, salespeople and existing commercial teams, and is scoped to fit the CRM and tools already in use.
Yes. Where a focused piece of work can address the immediate problem, the engagement can remain focused. The scope should match the actual requirement rather than adding work that is not needed.
No. The agreed work, process and reporting can be committed to. Meetings, customers, revenue and ROI depend on the market, the offer, buyer response and other factors outside the engagement.
You work directly with me. I own the agreed GTM and revenue work rather than passing it to a delivery team. Technical teams or specialist resources are involved only where the agreed scope requires coordination.
Still have a question? Ask it directly, or check whether an engagement fits your business.
Ask Rakesh directlyLet’s Talk
Ready to start with the assessment?
Tell me what you sell, who you sell to and what is getting in the way of growth. I will tell you honestly whether and how I can help.