We are not sure who to target.
Your product or service is ready, but your ideal customer profile, target market, buyer or positioning still needs clarity.
Engagements
Support built around your commercial situation
Not every technology company needs the same kind of GTM support. Some need clarity before investing further in sales. Some need a working outbound motion. Others need stronger sales processes, support on complex technology opportunities or ongoing senior GTM involvement.
I scope the engagement around what is actually getting in the way, the work required to address it and the level of involvement needed.
Where Are You Right Now?
Start with the commercial problem, not the package.
You may already know what you need, or you may only know that the current sales process is not working as well as it should.
The situations below are a simple way to understand where different engagements fit. They are not rigid packages. The final scope depends on your business, market, sales motion and priorities.
Explore GTM Starter
We know the market but need a GTM motion.
You know the type of buyer you want to reach, but need a structured approach to targeting, messaging, outbound, qualification and sales execution.
We need more qualified pipeline.
Your offer is reasonably validated and you know your market. The immediate need is consistent account research, prospecting, outreach, follow-up and qualification.
Our sales process needs structure.
Sales activity exists, but qualification, CRM discipline, pipeline stages, reporting, follow-up or opportunity management is inconsistent.
We have complex technology opportunities.
Your opportunities require deeper business discovery, requirements understanding, solution shaping, proposal support or coordination between commercial and technical teams.
We need senior GTM support.
You need ongoing commercial direction and hands-on GTM support without immediately building a full-time senior GTM leadership function.
Our requirement is more complex.
You need a combination of GTM, pipeline, sales process, solution consulting, market expansion or ongoing commercial support.
Core Engagements
How the work is structured.
These are the main engagement models for companies at different points in their commercial journey. The scope can be adjusted around the actual requirement.
GTM Starter
Clarity before more sales activity.
For companies that need to clarify their market, ideal customer profile, buyers and initial GTM direction before investing further in outbound or sales execution.
What the work can include
- ICP definition
- Buyer mapping
- Market research
- Offer review
- Positioning review
- Target-account framework
- Initial messaging
- Focused prospect research
- Initial GTM action plan
- Best suited for
- Early-stage technology companies, founders and small teams that need commercial clarity before scaling sales activity.
- Engagement style
- Focused and short-term.
- Related service
GTM Launch
Build the initial GTM motion.
For companies that have a product, service and initial commercial direction but need a structured system for targeting, messaging, outbound, qualification and sales execution.
What the work can include
- ICP and segmentation
- Buyer mapping
- Positioning
- Offer messaging
- Target-account strategy
- Outbound setup
- Qualification framework
- CRM foundation
- Sales framework
- AI-assisted research workflows
- Execution roadmap
- Best suited for
- Technology companies moving from founder-led or ad hoc selling toward a more structured GTM motion.
- Engagement style
- Hands-on setup and implementation.
- Related services
Pipeline Growth
Build a more consistent flow of qualified opportunities.
For companies with a validated offer that need structured account research, prospecting, outbound, follow-up and qualification.
What the work can include
- Target-account research
- Buyer research
- Contact research and verification
- Email outreach
- LinkedIn outreach
- Follow-up
- Response handling
- Qualification
- Meeting coordination
- CRM updates
- Reporting
- Campaign optimisation
- Best suited for
- Companies that already know their market and need consistent pipeline activity.
- Engagement style
- Ongoing operating support.
- Related service
Fractional GTM Partner
Senior GTM involvement without immediately building a full-time leadership function.
For companies with traction that need ongoing commercial direction and hands-on GTM support across strategy, pipeline, sales process, opportunities and revenue operations.
What the work can include
- GTM strategy
- Pipeline strategy
- Market expansion
- Sales process
- Opportunity review
- Founder advisory
- Account planning
- Partnerships
- CRM and RevOps
- AI-assisted revenue workflows
- Sales leadership support
- Ongoing commercial review
- Best suited for
- Technology companies with an active commercial motion that need senior GTM involvement without immediately hiring a full-time senior GTM leader.
- Engagement style
- Ongoing strategic and execution partnership.
- Related service
Specialist Engagements
Focused support for specific commercial situations.
Some companies do not need a broad GTM programme. They need focused support on a specific part of the sales process. These engagements can stand alone or be combined with the core engagement models.
Sales & GTM Engine
Build the operating structure behind your sales process.
For companies that already have sales activity but need greater consistency across qualification, CRM, pipeline management, reporting, follow-up and opportunity management.
What the work can include
- Sales process design
- ICP and segmentation
- Qualification framework
- Discovery structure
- CRM pipeline stages
- Pipeline governance
- Reporting structure
- Follow-up design
- Proposal process
- Sales documentation
- Automation
- AI-assisted sales workflows
- Process optimisation
- Best suited for
- Technology companies with existing sales activity but inconsistent sales processes, CRM discipline or pipeline visibility.
- Engagement style
- Defined project or implementation phase.
- Service page
Rakesh can advise on the commercial structure, CRM process and revenue workflow. This does not position Rakesh as a Salesforce developer or software implementation agency.
Solution Consulting & Pre-Sales
Turn complex business requirements into commercially clear technology solutions.
For technology companies dealing with opportunities where business discovery, requirements understanding, solution shaping, proposal development and technical-commercial coordination are important to progressing the opportunity.
What the work can include
- Business discovery
- Requirements discovery
- Stakeholder mapping
- Business process understanding
- Solution shaping
- Project discovery
- Scoping support
- Pre-sales support
- Proposal development
- Technical-commercial coordination
- Client presentation support
- Commercial discussions
- Opportunity progression
- Best suited for
- Technology companies selling SaaS, enterprise software, CRM, ERP, automation, custom software, digital transformation or other technology solutions where the buying process requires deeper discovery and solution discussion.
- Engagement style
- Opportunity-based support or a defined project.
- Service page
Rakesh works between the business requirement, commercial opportunity and technical team. The engagement does not represent software development or technical implementation services.
Custom Engagement
Combine the capabilities your commercial situation actually requires.
Some requirements do not fit neatly into one engagement. A company may need market validation followed by pipeline generation, a sales process rebuild alongside pre-sales support, or ongoing GTM involvement across several markets.
In these situations, the required work is defined first and the engagement is structured around the actual commercial priorities.
Common combinations
New Market Entry
- GTM & Market Validation
- Pipeline Generation
Clarify the target market and buyers, build the initial messaging and begin structured outreach.
GTM Motion Build
- GTM & Market Validation
- Pipeline Generation
- Sales & GTM Engine
Define the commercial direction and build the targeting, outbound, qualification and sales process required to operate it.
Complex Technology Sales
- Pipeline Generation
- Solution Consulting & Pre-Sales
- Sales & GTM Engine
Create opportunities, qualify them and provide structured commercial and solution support as complex opportunities progress.
Commercial Process Improvement
- Sales & GTM Engine
- Solution Consulting & Pre-Sales
Improve sales process consistency while strengthening discovery, solution shaping and proposal progression for complex opportunities.
Ongoing GTM Partnership
- Fractional GTM Partner
- GTM & Market Validation
- Pipeline Generation
- Sales & GTM Engine
- Solution Consulting & Pre-Sales
Provide ongoing senior commercial support across strategy, pipeline, sales process and complex opportunities.
Services vs Engagements
What I do and how the work is structured.
What I do
Services
Services describe the areas of commercial work I can provide.
- GTM & Market ValidationDefine who to target, what to lead with and how to approach the market.
- Pipeline GenerationResearch target accounts, reach relevant buyers, manage follow-up and qualify opportunities.
- Sales & GTM EngineBuild the sales process, CRM structure, qualification, pipeline governance and reporting needed to manage opportunities consistently.
- Solution Consulting & Pre-SalesTranslate business requirements into commercially clear technology solutions, proposals and opportunity progression.
- Fractional GTM PartnerProvide ongoing senior commercial and GTM support across strategy, pipeline, sales process and revenue operations.
How the work is structured
Engagements
Engagements describe how those services are organised around your current commercial situation.
One engagement can include more than one service when the commercial problem requires it.
How Scope Is Decided
The assessment determines the scope, not the other way around.
You do not need to know which engagement to choose before starting the conversation. The first step is understanding what is happening in your business and where the commercial process is getting stuck.
- 01
Understand
Review the business, offer, target market, customers, current sales motion, pipeline, tools and commercial constraints.
- 02
Identify
Determine where the biggest commercial bottleneck is and what is currently preventing a more consistent sales process.
- 03
Define
Determine the work required, the expected involvement, responsibilities and practical deliverables.
- 04
Scope
Create a clear scope covering deliverables, boundaries, timeline, dependencies and commercial terms.
- 05
Decide
You decide whether the proposed engagement makes sense for your business. There is no obligation to proceed.
Investment
Investment depends on the scope.
Engagement investment is discussed after the assessment rather than published as a fixed package price.
The final scope depends on the commercial problem, complexity, market, required level of involvement, duration and responsibilities on both sides.
Where the requirement is straightforward, the engagement can remain focused. More complex requirements can combine multiple services and involve a broader scope.
Clear Boundaries
Clear scope keeps the engagement effective for both sides.
No Guaranteed Outcomes
The agreed work, deliverables, process and reporting can be committed to. Revenue, ROI, customer counts or meeting volumes depend on factors outside the engagement and are not guaranteed by default.
Commercial Decisions Stay With You
The client retains responsibility for final commercial decisions, contracts, pricing approval, closing and technical delivery unless a specific responsibility is explicitly included in the agreed scope.
Third-Party Tools Are Separate
CRM subscriptions, sales intelligence platforms, email infrastructure, data providers and other third-party software costs are separate unless specifically included in the agreed scope.
Not a Software Development Agency
The work is focused on revenue, GTM, sales process, pipeline and solution consulting. It is not positioned as a generic software development agency or as hands-on Salesforce development.
FAQ
Frequently asked questions
You do not need to decide before speaking with me. The appropriate engagement depends on your current commercial situation, what you have already built, where the sales process is getting stuck and the level of support required. The initial assessment is used to determine the appropriate scope.
Yes. Services can be combined when the commercial problem requires it. For example, a company entering a new market may need GTM & Market Validation followed by Pipeline Generation. A technology company with complex enterprise opportunities may combine Pipeline Generation, Solution Consulting & Pre-Sales and Sales & GTM Engine.
Yes. Where a focused piece of work can address the immediate problem, the engagement can remain focused. The scope should match the actual requirement rather than adding work that is not needed.
No. Clarifying the ICP, buyer and target market can itself be part of the engagement. GTM & Market Validation is designed for companies that need this clarity before investing further in sales activity.
Yes. The work can support an existing founder, salesperson or commercial team through better targeting, sales process, qualification, pipeline management, solution consulting and GTM support. The engagement does not automatically replace your internal sales function.
Yes. Solution Consulting & Pre-Sales can support business discovery, requirements understanding, solution shaping, scoping, proposal development and commercial progression for technology opportunities. Technical implementation remains with the appropriate technical team unless separately scoped.
Software development is not the core service offered through this business. The focus is B2B revenue, GTM, pipeline, sales process and solution consulting. Where a technology opportunity requires development, the appropriate technical team remains responsible for implementation.
Yes. The work can support technology companies targeting markets such as the US, UK, Europe, UAE and other international markets. The actual market, account criteria, buyer profile and outreach approach are defined as part of the engagement.
No. Pipeline Generation focuses on structured account research, buyer research, outreach, follow-up and qualification. Meeting volumes depend on the market, offer, targeting, buyer response and other factors. No fixed meeting or revenue outcome is guaranteed by default.
Pricing is determined after understanding the scope. Factors include the commercial problem, complexity, market, level of involvement, duration, deliverables and responsibilities on both sides. Public package pricing is not published.
Usually the client needs to provide access to relevant business information, product or service details, existing sales information, target-market context, relevant CRM or sales tools where required, and timely feedback or approvals. Exact client responsibilities are documented in the agreed scope.
The next step is to understand the business and commercial situation. If there appears to be a suitable fit, the required work, scope, responsibilities and investment are discussed before any engagement begins.
Still have a question? Ask it directly, or check whether an engagement fits your business.
Ask Rakesh directlyStart With The Commercial Problem
See How We HelpTell me where your commercial process is getting stuck.
Tell me what you sell, who you are trying to reach and where the current sales process is getting stuck. We can determine whether there is a practical way to work together.